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2026 Fall

Entrepreneurship in Practice I - MGT306 Fall 2026


Course
Heinrich Homola
Access code required
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Here is the course outline:

1. Class 1

Sep 3

Introduction to course

2. Class 2

Sep 10

Introduction to solution focussed ideation for business purpose

3. NO CLASS on September 17. Make up class TBD

Sep 17

NO CLASS on September 17. Make up class TBD

4. Class 4

Sep 24

Start with business purpose generation process according to "Emotionally Intelligent Idea Generation" methodology from TeachingEntrepreneurship.org/ExEC

5. Class 5

Oct 1

Final teams were formed for companies which emerged from ideation phase.

6. Class 6

Oct 8

Validation phase: Focus on interview generation & analysis, with help of AI. Working with tools from toolbox on of students' entrepreneurship initiatives. Optimizing Lean Canvas in a workshop style class

7. Class 7

Oct 15

Validation phase: Focus on interview generation & analysis, with help of AI. Working with tools from toolbox on of students' entrepreneurship initiatives. The general idea is that only once all projects went thru Lean Canvas, PESTEL, and Porter's 5 Forces strategic tools, a better assessment will be possible about each project's chances to be pursued further.

8. Class 8

Oct 22

Lean Canvas & Business Plan: Which should be based on what the teams derived from Interviews, evtl competitive analysis, PESTEL analysis and Porter's 5 Forces analysis.

9. Class 9

Nov 5

Finalizing Lean Canvas, working on business plan Introduction to concept development

10. Class 10

Nov 12

Topic: Storytelling, concept development & storyboard creation (1) Teams will refine their concepts, they will start to map their minds around selling them with a video for the JA competition. Therefore, basics of storytelling & concept development will be introduced in class.

11. Class 11

Nov 19

Storyboard: Every team will work on their storyboards From storyboard to shooting board.

12. Class 12

Dec 3

Depending on each team's progress, work on storyboard / shooting board / first edits, and business plan

13. Class 13

Nov 26

Depending on each team's progress, work on storyboard or business plan

14. Class 14

Dec 10

Review of film edits and business plan.

15. Class 15

Oct 22
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