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2026 Fall

Entrepreneurship in Practice I - MGT306 Fall 2026


Course
Heinrich Homola
Access code required
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Here is the course outline:

1. Class 1

Sep 3

Introduction to course

2. Class 2

Sep 10

Introduction to solution focussed ideation for business purpose

3. NO CLASS on September 17. Make up class TBD

Sep 17

NO CLASS on September 17. Make up class TBD

4. Class 3

Sep 24

Start with business purpose generation process according to "Emotionally Intelligent Idea Generation" methodology from TeachingEntrepreneurship.org/ExEC

5. Class 4

Sep 24

Final teams were formed for companies which emerged from ideation phase.

6. Class 5

Oct 1

Finishing with business purpose generation process according to "Emotionally Intelligent Idea Generation" methodology from TeachingEntrepreneurship.org/ExEC. Introduction to Strategic Toolbox: Lean Canvas, PESTEL, Porter's 5 Forces. in order to be able to enter validation phase.

7. Class 6

Oct 8

Validation phase: Focus on interview generation & analysis, with help of AI. Working with tools from toolbox on of students' entrepreneurship initiatives. The general idea is that only once all projects went thru Lean Canvas, PESTEL, and Porter's 5 Forces strategic tools, a better assessment will be possible about each project's chances to be pursued further.

8. Class 7

Oct 15

Lean Canvas & Business Plan: Which should be based on what the teams derived from Interviews, evtl competitive analysis, PESTEL analysis and Porter's 5 Forces analysis.

9. Class 8

Oct 22

Guest lecture: Tomas Archer Bata

10. Class 9

Nov 5

Finalizing Lean Canvas, working on business plan Introduction to concept development

11. Class 10

Nov 12

NOTE: We had 10 guest students from Prague British School (PBS) joining this class and participtating in the workshop section. Topic: Storytelling, concept development & storyboard creation (1) Teams will refine their concepts, they will start to map their minds around selling them with a video for the JA competition. Therefore, basics of storytelling & concept development will be introduced in class.

12. Class 11

Nov 19

Storyboard: Every team will work on their storyboards From storyboard to shooting board.

13. Class 12

Nov 26

Depending on each team's progress, work on storyboard or business plan

14. Class 13

Dec 3

Depending on each team's progress, work on storyboard / shooting board / first edits, and business plan

15. Class 14

Dec 10

Review of film edits and business plan.

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