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Buyer Behavior - MKT329 Fall 2026
Course
Joel Imhoof
Lessons
Here is the course outline:
1. Class 1: Part I: INTRODUCTION.
Sep 1
Course Information: expectations, deadlines, and procedures. Introduction to the subject area 1: What is CB and Why Should I Care? 2: Value and the Consumer Behaviour Value Framework (CVF). |
2. Class 2: Part II: INTERNAL INFLUENCES
Sep 8
3: Consumer Learning Starts Here: Perception. 4: Comprehension, Memory, & Cognitive Learning. |
3. Class 3
Sep 15
5: Motivation and Emotions- Driving Consumer Behavior. |
4. Class 4
Sep 22
6: Personality, Lifestyles, and the Self-Concept |
5. Class 5
Sep 29
7: Attitudes and Attitude Change. |
6. Class 6: Part III: EXTERNAL INFLUENCES (INTERPERSONAL).
Oct 6
8: Culture and Consumers: How Consumers Shape Society. |
7. Class 7
Oct 13
Deadline: A2 group presentations begin, 30 minutes per team, to be given in this class. |
8. Midterm Exam
Oct 20
You got this! |
9. Class 9
Nov 3
9: Group Influence 10: Consumers in Situations |
10. Class 10
Nov 10
Deadline: A2 group presentations (continued), 30 minutes per team, to be given in this class. Review for Mideterm |
11. Nov 17 - No Class: Viva La Velvet Revolution!
Nov 17
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12. Class 11: Part IV: CONSUMPTION PROCESSES.
Nov 24
11: Decision Making I: Need Recognition & Search 12: Decision Making II: Alternative Evaluation and Choice |
13. Class 12: Part V: POST-CONSUMPTION PROCESSES.
Dec 1
13: Consumption to Satisfaction 14: Consumer Relationships |
14. Class 13
Dec 8
15: Consumer Misbehavior 16: Marketing Ethics and Value |
15. Final Exam
Dec 15
Soooo close. You can do it! |