Thesis Seminar I: Business Research Methods - BUS435/2 Fall 2026
Course
Lessons
Here is the course outline:
1. Introduction to research
Sep 3
Introduction to research |
2. Research topic and research proposal
Sep 10
Research topic and research proposal |
3. Finding, identifying and using the right literature
Sep 17
Finding, identifying and using the right literature |
4. A1 presentations and feedback
Sep 24
Defining research topic, research aim, research objectives, research questions |
5. Research design
Oct 1
Quantitative and qualitative designs, characteristics, interview, focus groups, survey, experiment |
6. Collecting primary data using research interviews
Oct 8
What is qualitative research? What kind of research questions may be answered by this type of research? What methods & data may be used? Interview types, design, questions; observation |
7. A2 presentations and feedback
Oct 15
Adjusting the research questions after literature review |
8. Qualitative Data Analysis
Oct 22
nalytical implications of qualitative data, interactive nature of qualitative analyses, qualitative analysis techniques, thematic analysis, template analysis, content analysis |
9. Selecting samples
Nov 5
Sampling techniques, probability and nonprobability sampling |
10. A3 presentations and feedback
Nov 12
Qualitative research was executed and presented in class |
11. Collecting primary data using questionnaires
Nov 19
Questionnaire modes, survey question types, measures from literature, survey design |
12. Quantitative data analysis
Nov 26
Planning, collecting, organizing data |
13. Writing and presenting your project report
Dec 3
Structure the project report, writing style, giving the presentation, poster presentation |
14. A4 presentations and evaluation of research projects
Dec 10
Presenting the research project and evaluating the process of undertaking a research project and writing up a paper. |