1. According to Chapter 1, what makes communication “mass” communication? 2. Which is a key economic function of most mass media? Which technological development is transformative for developing countries with weak communication infrastructure? What does research in Chapter 1 indicate about online personal relationships What conclusion does our textbook draw about MPAA film ratings? three facts about Persepolis

midterm study guide: According to Chapter 2 Research Theory, what is the primary goal of media research in mass communication studies? What is content analysis? what is the “hypodermic needle” or “magic bullet” model what are some moderating media effects on audiences? What does the cultivation theory say about heavy television viewing: What does the gratifications theory say about audiences. What does Edward Said claim in his essay Orientalism?

Transportation, identification? Are contemporary audiences “efficient multitaskers”? print vs. audiovisual vs. interactive digital media and depth of processing and long-term recall How does narrative transportation alter critical distance and reduce counterarguing? . psychological mechanisms that lead audiences to treat mediated representations as social reality. agenda-setting, social realism, and source monitoring errors in contemporary political communication parasocial relationships simulating real social bonds at a cognitive and emotional level. influencer culture and algorithmically curated celebrity intimacy the third-person effect Eurovision/representation of EU countries What do scholars say?

How does media allow audiences to experience emotions vicariously, and why can this be appealing to viewers? What role does empathy play in audience engagement with media narratives or characters? Why is suspense an important emotional mechanism in storytelling and media consumption? Tell three facts you have learned about the film Brother Sun Sister Moon

Lucie Lomova 16.15-17.45 midterm questions: How can media portrayals of social groups create distorted perceptions of reality among audiences? What are two common ways women are stereotypically represented in media portrayals? Why can repeated media stereotypes about minority groups influence public attitudes and social expectations? tell three facts you have learned from Lucie Lomova

What are the three main components of attitudes that advertising attempts to influence? According to the Elaboration Likelihood Model (ELM), what is the difference between the central route and the peripheral route of persuasion in advertising? How do emotional appeals in advertising attempt to connect products with consumers’ feelings or identities? three facts you have learned from the Czech Dream

midterm questions> 1. What does “agenda-setting” mean in the context of news media, and how does it influence what audiences think about? 2. What are two key characteristics that make an event newsworthy according to the chapter? 3. How can the use of metaphors or narrative framing in news coverage shape the public’s understanding of political events? + film

Midterm written on paper in class 20 multiple choice questions from Harris and Sanborn + 3 facts about the films we have watched

Research Paper 2000-2500-word paper, on topics covered in class/relevant to the class. The project is evaluated according to the following criteria: depth and focus – no overviews, summaries & simplistic comparisons. A database search of the topic is required. The material covered in class, lectures, and readings must be utilized to prove you have learned from the offered knowledge. A five-minute presentation is an integral part of the final project (5 % out of the 30 %). Original title. Pagination. Grammar. Syntax. Bibliography. Submit: 1. Paper 2. Presentation -2 to 3 slides