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2026 Spring

Entrepreneurship in Practice II - MGT307 Spring 2026


Course
Heinrich Homola
For information about registration please contact our admissions.

See full Syllabus below please. Actual course content per class, however, might be modified based on student experience.

Here is the course outline:

1. Class 1

Feb 5

Introduction to course & review of company submissions from Fall semester

2. Class 2

Feb 12

- Presentation of DEMOLA opportunities for students by Petra Jiraskova (demola.net) - cont.: Reflections on entrepreneurship and entrepreneurs: What does it take? What do I want from it? What's in for me?

3. Class 3

Feb 19

1. High level overview on fundraising rounds, pitch deck, online sales funnel, growth loop, Greiner's growth model, agile production development, business model diversity 2. Lead into case study discussion: The Alaskan Goldmine

4. Class 4

Feb 26

Discussion of Purple Inc. case study

5. Class 5

Mar 5

Interviews with winning teams from JA Start-Up competition Elevator pitch

6. Class 6

Mar 12

Business Model Innovation, relationship between various business models, business models in practice, in entrepreneurship in particular, the "Pygmalion" effect

7. Class 7

Mar 19

Students present their elevator pitches. Class discussion

8. Class 8

Mar 26, 2.07

Flipped Class: Value Proposition Canvas Blue Ocean & Value Innovation ERRC Grid Group exercise: Students develop a 10 minutes teaching session and teach it on the topics below.

9. Class 9

Apr 9

Introduction to financial planning Team presentations of business plans drafts

10. Class 10

Apr 16

cont. team presentation draft business plan Venture capital: Movie "Something Ventured" https://www.youtube.com/watch?v=neTGvUvvfXo

11. Class 11

Apr 23, AAU 3.27

Guest lecture: René Müller

12. Class 12

Apr 30, online

https://www.instagram.com/p/DImOVEGNdn9/?img_index=2&igsh=Z3U5NjNhNGhtNTBt

13. Class 13

May 7

Leadership

14. Class 14

May 14

Group Presentations Final Assignment> Greiner's Growth Model & Leadership

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