Introduction to course

Introduction to solution focussed ideation for business purpose

Start with business purpose generation process according to "Emotionally Intelligent Idea Generation" methodology from TeachingEntrepreneurship.org/ExEC

Final teams were formed for companies which emerged from ideation phase.

Finishing with business purpose generation process according to "Emotionally Intelligent Idea Generation" methodology from TeachingEntrepreneurship.org/ExEC. Introduction to Strategic Toolbox: Lean Canvas, PESTEL, Porter's 5 Forces. in order to be able to enter validation phase.

Validation phase: Focus on interview generation & analysis, with help of AI. Working with tools from toolbox on of students' entrepreneurship initiatives. The general idea is that only once all projects went thru Lean Canvas, PESTEL, and Porter's 5 Forces strategic tools, a better assessment will be possible about each project's chances to be pursued further.

Lean Canvas & Business Plan: Which should be based on what the teams derived from Interviews, evtl competitive analysis, PESTEL analysis and Porter's 5 Forces analysis.

Guest lecture: Tomas Archer Bata

Finalizing Lean Canvas, working on business plan Introduction to concept development

Topic: Storytelling, concept development & storyboard creation (1) Teams will refine their concepts, they will start to map their minds around selling them with a video for the JA competition. Therefore, basics of storytelling & concept development will be introduced in class.

Storyboard: Every team will work on their storyboards From storyboard to shooting board.

Depending on each team's progress, work on storyboard or business plan

Depending on each team's progress, work on storyboard / shooting board / first edits, and business plan

Review of film edits and business plan.