STRATEGIC MARKETING ANALYSIS AND PLANNING - MKT430 Spring 2025
Course
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About
Dear Class,
Many Greetings & Welcome to Strategic Marketing Analysis & Planning! :)
It is my distinct pleasure and honor to be your teacher/mentor and tour guide in our class focused on some of these major key areas:
*Understanding classical and new strategy perspectives.
*Understanding drivers of competitive advantage
*Identifying market opportunities
*Understanding and analyzing competitors
*Understanding customers
*Understanding drivers of customer value
*Creating business models to drive firm and customer value
*If you have any questions as we progress do not hesitate to contact me.
Looking forward to class together!
Dan