MARKETING COMMUNICATIONS - MKT202 Spring 2025
Course
.jpg?lmsauth=74731787c67c50a3f86eeec747c7e8f1a8c8c0b0)
Course code: MKT 202
Semester and year: Spring 2025
Day and time: Tuesdays 8.15 a.m. – 11.00 a.m.
Lecturer: PhDr. Ladislava Knihová, Ph.D., MBA
Lecturer contacts:
E-mail: ladislava.knihova@aauni.edu
Phone: +420-602-328-087 (if you text me, include your name and class)
Consultation hours: Tuesdays, 11.00 a.m. - 12.00 a.m. Online consultations are possible upon request.
Marketing Communications
Marketing Communications
Course code: MKT 202
Term and year: Spring 2025
Day and time: Tuesdays 8:15-11:00
Instructor: PhDr. Ladislava Knihova
Instructor contact: ladislava.knihova@aanui.edu
Consultation hours: Tuesdays, 11:00-12:00
Credits US/ECTS |
3/6 |
Level |
Bachelor |
Length |
15 weeks |
Pre-requisite |
MKT 248 |
Contact hours |
42 hours |
Grading |
Letter grade |
1. Course Description
The course will thoroughly guide students to understand the specific marketing objectives certain organizations plan to achieve and how the different promotional tools and communication channels can be utilized to achieve them successfully. The initial question then as to WHY such objectives should be attained is then followed by WHICH media and promotional tools are adequate to be combined. The core marketing strategy of segmentation, targeting, differentiation, and positioning will be briefly discussed to grasp further which media tools are appropriate. The concept of Integrated Marketing Communication (IMC) will be discussed and applied. Both traditional and non-traditional media channels will be identified, including their advantages and disadvantages.
After having discussed what is to be achieved through marketing communications, the latter part of the semester will be dedicated to HOW marketing communications are created and applied in reality. Individual and group projects based on current case studies allow the students to develop real Creative Briefs and a Communication Plan for a real company and its assigned marketing objective(s). Emphasis will be placed on comprehending theoretical concepts and applying creativity to truly encompass all the elements related to Marketing Communications. Lastly, the latest trends in media, consumer behavior and marketing will be discussed, as well as the social implications these all have on society. After this course, students should be able to identify a marketing objective and create a sound Communication Plan integrating the latest trends.
2. Student Learning Outcomes
Upon completion of this course, students should be able to:
● Identify different marketing objectives and how they may be achieved through the correct mixture of Communication channels and Promotional tools.
● Comprehend and apply strong strategic frameworks within which to make appropriate IMC decisions.
● Comprehend and have a clear understanding of Traditional and Modern Mass Media and their role today.
● Understand the concepts and theories of Integrated Marketing Communications (IMC) so that strategy and concept go hand-in-hand with tactics and implementation.
● Apply the ability to find solutions to a variety of media problems; analytical skills.
● Design an IMC plan for a specific brand, including a tactical offer.
● Implement an IMC Strategy using a brief template and across media from online to offline.
● Gain a workable knowledge of implementing a Media and Communications Plan.
● Be able to apply specific tools and approaches to common marketing communications challenges.
3. Reading Material
Required Materials
● Main Textbook:
Marketing Communications: Fame, Influencers and Agility.
Chris Fill; Sarah Turnbull, 9th edition, 2023, Harlow, England ; New York: Pearson. ISBN 978-1-292-40031-0. Individual chapters can be found in the complete version uploaded in NEO –
Reading Materials
Recommended Materials
● Advertising and Promotion: An Integrated Marketing Communications Perspective
George E. Belch, Michael A. Belch, 13th edition, McGraw-Hill/Irwin, 2023
● Advertising and Promotion: An Integrated Marketing Communications Perspective,
6th edition, 2004
● Marketing Communications
● How to Write a Marketing Plan: Define Your Strategy Plan
John Westwood, 7th edition, 2022
● The Creative Brief: Everything You Need to Know
Article: https://business.adobe.com/blog/basics/creative-brief
______________________________________________________________________
● Dave Fleet, Strategic Communications Planning – Your comprehensive guide to effective strategic corporate communications planning 2008, (DaveFleet.com),
this free e-book, available at: http://davefleet.com/2008/08/strategic-communications-planning-a-free-ebook/
● The Journal of Marketing Communications, http://jimc.medill.northwestern.edu/JIMCWebsite/site.htm
● BrandChannel (by Interbrand): brandchannel.com
● BrandForward: brandforward.com
● McKinsey & Company (McKinsey Quarterly): mckinseyquarterly.com
● Prophet Strategy: prophet.com
● BuildingBrands: buildingbrands.com
● Discover the world’s most valuable brands: https://www.kantar.com/Campaigns/BrandZ/Global
● Brand Keys Research: brandkeys.com
● http://www.trendhunter.com/trends/salvation-army-guerrilla-campaign
● Available in AAU library:
The National Bestseller:
Paco Underhill, Why we buy, Simon & Schuster Paperbacks, 2009
4. Teaching methodology
The course will be taught in a very interactive manner using current issues and having students analyze case studies, present a specific IMC plan for a chosen product or service, learn specific experiences from guest speakers and possibly attend a class trip to a marketing-related event or company to make the subject as relevant and understandable as possible. Active participation in class discussions is highly supported and mandatory since training communication skills is crucial in the real marketing world. Specific projects will be in groups since almost all real media and marketing communication projects are coordinated in teams. Using computers and telephones during class is highly forbidden unless used for class purposes and specified by the teacher.
5. Course Schedule
Date |
Class Agenda |
Week 1: Feb 4th |
Topic: Course introduction, assignments, and organizational matters Description: Why does Marketing Communication matter in today's competitive business landscape? We will explore how effective communication strategies, leveraging various media channels and promotional tools, contribute to achieving key marketing objectives. Reading: Advertising and Promotion, An Integrated Marketing Communications Perspective, 13th edition, McGraw Hill – Ch. 1 |
Week 2 Feb 11th |
Topic: Introducing communication Description: Marketing communications plays a vital role in how organizations engage their audiences, convey value, and build relationships. This session introduces the foundational concepts of marketing communications, including its scope, purpose, and tasks, as well as the importance of context and engagement. We will explore how tools, media, and content come together to create impactful campaigns that inform, persuade, and differentiate. Deadline: CW1: Individual ''What's Newz" presentation. Reading: Marketing Communications, Pearson, 2023 - Ch. 1 |
Week 3 Feb 18th |
Topic: The Communication Process Communication: Theory, Interactivity and Influencers Description: This session explores the communication process and its application to marketing communication. It introduces key theories, such as linear, interactional, and dialogic models, highlighting their relevance to modern marketing. The role of interactivity, influencers, and word-of-mouth communication in shaping consumer engagement is examined. We will gain insights into how relational communication fosters connections between brands and audiences, translating theory into actionable marketing practices. Deadline: CW1: Individual ''What's Newz" presentation. Reading: Marketing Communications, Routledge, 2015 - Ch. 2 Marketing Communications, Pearson, 2023 – Ch. 2 |
Week 4 Feb 25th |
Topic: Integrated Marketing Communications (IMC) Description: This session focuses on Integrated Marketing Communications (IMC), exploring its importance in creating cohesive and consistent brand messaging across various channels and touchpoints. Key topics include the forces driving IMC, the integration of tools, media, and messages, and strategies for developing effective IMC programs. The main promotional tools (Advertising, Direct marketing, Personal Sales, Public Relations, and Sales Promotion) will be briefly discussed. We will learn how IMC ensures synergy between marketing efforts to enhance audience engagement and build strong brand value. Deadline: CW1: Individual ''What's Newz" presentation. Reading: Marketing Communications, Pearson, 2023 – Ch. 8 |
Week 5 Mar 4th |
Topic: The Role of IMC in the Marketing Process Marketing Communications: Strategies and Planning Description: WHAT are market segmentation, targeting, differentiation, and positioning (STDP), and HOW do they relate to Marketing Communications. (Another initial step before a proper Integrated Marketing Communications plan can be pre-planned.) Further, the topic explores the strategic and planning aspects of marketing communications. It introduces frameworks for developing effective strategies, including audience targeting, platform selection, and integration of communication tools. Students will learn how to align marketing communication plans with business objectives to achieve measurable results. Deadline: CW1: Individual ''What's Newz" presentation. Deadline: Quiz (in class) Reading: Advertising and Promotion, An Integrated Marketing Marketing Communications, Pearson, 2023 – Ch. 5 |
Week 6 Mar 11th |
Topic: Understanding How Marketing Communications Work: Models and Impact Description: This session explores how marketing communications work, presenting multiple interpretations rather than relying on a single perspective. Key approaches include sequential models, changing attitudes, shaping relationships, creating significant value, and cognitive processing. Students will learn how these models contribute to understanding the effectiveness of marketing communications and their role in engaging audiences, influencing behavior, and building brand relationships. Deadline: CW1: Individual ''What's Newz" presentation. Reading: Marketing Communications, Pearson, 2023 – Ch. 4 |
Week 7 Mar 18th |
Mid-Term Exam |
Week 8 24th-28th |
Mid-Term Break |
Week 9 April 1st |
Topic: Traditional and Non-traditional Media Types Media: Principles, Practice and Formats Description: This chapter examines the principles and practices of media in marketing communications, focusing on the classification and use of different media types. It covers traditional (linear) media like print, broadcast, and outdoor, as well as interactive platforms such as social media and search engine marketing. Students will explore how to select and combine media formats to effectively reach target audiences and achieve communication goals. Review for the midterm. Deadline: CW1: Individual ''What's Newz" presentation. Reading: Marketing Communications, Routledge, 2015 - Ch. 9 + 10 Marketing Communications, Pearson, 2023 – Ch. 15 |
Week 10 April 8th |
Topic: Creative Brief and Consumer Insight Content: Messages, Credibility and Creative Approaches Description: What is creativity, challenges, and pitfalls of creativity, developing creative messages in different media, how to write a creative brief. This chapter focuses on crafting effective marketing messages and leveraging creativity in communication. It explores the principles of message appeals, credibility, and creative approaches, including storytelling, user-generated content, and the creative process. Students will learn how to develop impactful content that resonates with audiences and aligns with strategic marketing objectives. Deadline: CW1: Individual ''What's Newz" presentation. Reading: The Creative Brief: Everything You Need to Know – Article |
Week 11 April 15th |
Topic: Media Planning: Concepts and Practices Description: This chapter delves into the concepts and practices of media planning, focusing on strategies for effectively reaching and engaging target audiences. Key topics include reach, frequency, media mix optimization, and multichannel campaign planning. It also explores modern tools such as programmatic technologies and dashboards, emphasizing their role in monitoring, measuring, and optimizing media performance. Students will gain insights into creating cohesive and impactful media plans. Deadline: CW1: Individual ''What's Newz" presentation. Deadline: CW2: Group Report Digital version uploaded on NEO by Friday of this week by 11:55 pm. Reading: Marketing Communications, Pearson, 2023 – Ch. 16 |
Week 12 April 22nd |
Topic: Global Integrated Marketing Communications (GIMC) and Strategies: Exploring the Conversion Funnel Description: WHAT is GIMC? What are international marketing communication strategies? Case study. Deadline: CW1: Individual ''What's Newz" presentation. Reading: Scanned on NEO |
Week 13 April 29th |
Topic: Building Resilient Brands Through Marketing Communications Description: This chapter focuses on the role of marketing communications in branding, highlighting how it builds brand equity and strengthens consumer relationships. Key topics include brand associations, personalities, ambassadors, and strategies for branding in both B2B and interactive environments. Students will explore how communication fosters intellectual and emotional connections to create strong, lasting brand identities. Deadline: CW1: Individual ''What's Newz" presentation. Reading: Marketing Communications, Pearson, 2023 – Ch. 7 |
Week 14 May 6th |
Topic: Overall semester wrap-up. Creative brief contents Description: Last class discussion and summary of what we have learnt together. Group feedback for the final project. Deadline: CW1: Individual ''What's Newz" presentation. |
Week 15 May 13th |
Topic: Final Credit Projects Presentations Deadline: CW3: Final project – to be uploaded to NEO by 11:55 pm Monday, May 12. Description: In this final session, students will present their final projects, showcasing their creative and strategic approaches. The presentations will be followed by class discussions and peer feedback, allowing for constructive critique and shared learning. The session will conclude with a brief course evaluation to reflect on key takeaways and overall experiences. |
6. Course Requirements and Assessment (with estimated workloads)
Assignment |
Workload (hours) |
Weight in Final Grade |
Evaluated Course Specific Learning Outcomes |
Evaluated Institutional Learning Outcomes* |
Class Participation |
42 |
10% |
Students need to participate in discussions and express their thoughts and opinions. Preparation is essential, and the use of phones and PCs is restricted unless specifically required for an activity assigned by the teacher. |
3 |
CW1: Assignment 1: Individual Student |
20 |
15% |
Practice presentation skills, ability to explain the studied topic to peers, apply key marketing and media terms and theories and demonstrate subject knowledge. |
2, 3 |
Quiz No. 1 |
10 |
5% |
Ability to find solutions to a variety of media problems; analytical skills. Reading in advance will be necessary. Part of the quiz is preparing a Communication Brief. |
1 |
E1: Mid-term exam |
28 |
25% |
Prove through demonstration that discussed theory is correctly understood as well as implemented |
1 |
CW2: Assign. 2: Destination Marketing Mobile App Prototype with Gamification and Edutainment |
30 |
25% |
This task focuses on developing a mobile app prototype for destination marketing, incorporating innovative elements of gamification and edutainment. Working in teams of 2–3 students, choose a destination within the Czech Republic or Europe and design an app that promotes its unique attractions, culture, and experiences. The app should leverage traditional and modern mass media, combining educational content (e.g., historical facts, cultural insights) with interactive gamified features such as challenges, rewards, or quizzes to engage users. Additionally, provide a brief written report (4–5 pages) explaining the app's purpose, key features, media integration, and contribution to effective destination marketing. The prototype and report will be presented and discussed in class, demonstrating skills in Critical Thinking, Effective Communication, and Effective and Responsible Action. |
1,2,3 |
CW3: Assign. 3 - Crafting and Executing an IMC Campaign Element |
20 |
20% |
Demonstrate creative thinking and apply key concepts related to the communication process. This assignment challenges you to apply your knowledge and skills to create an impactful IMC CAMPAIGN ELEMENT for the destination your group explored in Assignment 2. Working in pairs, you will develop a creative brief, design a campaign element, and present your work to the class for feedback and discussion. Through this process, you will demonstrate creative thinking by applying communication process concepts, develop practical skills in creating media plans and campaign elements, strengthen research, analytical, and problem-solving abilities, and enhance your presentation skills through peer feedback and class discussions. |
1, 2, 3 |
TOTAL |
150 |
100% |
|
|
*1 = Critical Thinking; 2 = Effective Communication; 3 = Effective and Responsible Action
7. Detailed description of the assignments
Assignment 1: Individual ''What's Newz" presentation.
Each class this semester will begin with student presentations, an opportunity to present and discuss current issues and new innovations in the world of Promotion. Each of you will sign up for a specific date and will lead a 10 min presentation/discussion on the topic of your choice, which must relate to our class. (*This assignment may be done individually or in pairs of your choosing)
|
Assessed areas |
% |
1 |
Positive opening with clear introduction and presentation structure. Clear introduction and emphasis placed as to how this topic relates to our class and why audience should "pay attention". |
10% |
2 |
Clear & coherent delivery with minimal use of notes |
10% |
3 |
Is the topic relevant to our class, and is it something NEW with regards to this field of study? Ideally, a new concept, topic, case study, max. a few years old. |
10% |
4 |
Evidence of planning & rehearsal |
10% |
5 |
Academic terminology utilized - concepts from class integrated within the topic |
10% |
6 |
A range of academic sources was synthesized and cited within the presentation—sources placed on each slide. |
10% |
7 |
Well-designed presentation with utilized visuals, videos, etc. |
10% |
8 |
Key take-away points - Did we learn something? Summarize your findings in 3 to 4 points on the last slide. |
10% |
9 |
Engagement - Did the audience pay attention, answer questions, keep focused, and did the topic stir discussion? |
10% |
10 |
Overall Depth and Quality |
10% |
|
Total |
100% |
Assignment 2:
Destination Marketing Mobile App Prototype with Gamification and Edutainment
The tourism industry has faced significant challenges in recent years, with cities, regions, and communities heavily reliant on tourism experiencing financial strain. However, this also presents an opportunity to innovate and attract new visitors.
Your group will select a destination in the Czech Republic or Europe and design a prototype for a mobile app to support its destination marketing. The app should showcase the destination’s unique attractions, cultural highlights, and experiences while incorporating gamification elements such as interactive challenges, virtual rewards (e.g., badges or points), leaderboards, and quizzes to engage users.
In addition, the app should include edutainment features, combining education and entertainment. For example, integrate educational content such as historical facts, cultural insights, or environmental awareness, delivered through engaging formats like short stories, infographics, or interactive text samples. These elements should not only promote the destination but also educate users about its significance, adding value through education-based marketing.
Focus on creating a creative, user-friendly, and immersive app design that inspires exploration, learning, and engagement with the destination.
This is a team project (2-3 students), and the final prototype will be presented and discussed in class to facilitate peer feedback and learning. Focus on creating a creative, user-friendly, and immersive app design that inspires exploration, learning, and engagement with the destination.
Assessment breakdown
Assessed area |
% |
Comprehensive and creative design of the mobile app prototype, incorporating gamification and edutainment elements as specified in the assignment brief |
40 |
Evidence of critical analysis in justifying the app’s features and their alignment with destination marketing objectives |
20 |
Integration of a range of academic and industry sources to support the app’s design, with proper citation within the report |
20 |
Correct report format, including TITLE, COVER PAGE, INTRODUCTION, CONCLUSION, WORKS CITED, and clear explanation of the prototype concept and features |
10 |
Clear, logical, and polished presentation (free of grammatical, spelling, or structural errors) with consistency and clarity throughout the report |
10 |
Total |
100 |
Assignment 3:
Crafting and Executing an IMC Campaign Element
Part 1: Now it is time to roll your sleeves up and get your hands dirty! You will produce a CREATIVE BRIEF for an IMC campaign ELEMENT of your choice. This proposal and the following IMC ELEMENT are regarding the location your group explored in Assignment 2*. To be clear, you are now working in pairs with a fellow peer, instead of the larger groups from Assignment 2.
Part 2: You will produce a CAMPAIGN ELEMENT for your IMC campaign to be undertaken by your group's chosen area. You are now working in pairs – you are a micro-team.
Part 3: Presentation and Discussion
You will deliver a presentation showcasing your creative brief and the IMC campaign element you developed. Highlight the key insights, strategies, and creative aspects of your work, explaining how they align with the destination marketing goals identified in Assignment 2. Following the presentation, participate in a class discussion to receive feedback and exchange ideas with your peers.
*This assignment is a continuation of the assignment 2.
Assessment breakdown
|
Assessed area |
% |
1 |
Background: Clear and relevant context provided for the campaign. |
8% |
2 |
Competition: Analysis of competitors and differentiation strategies. |
8% |
3 |
Project: Clear description and overall understanding of the project. |
8% |
4 |
Purpose: Well-defined purpose and objectives of the campaign element. |
8% |
5 |
Target: Identification and understanding of the target audience. |
8% |
6 |
Message: Clear, relevant, and impactful message for the campaign. |
8% |
7 |
Insight: Strong consumer or market insight driving the campaign. |
8% |
8 |
Schedule: Realistic and detailed scheduling for the campaign element |
8% |
9 |
Budget: Thoughtful and realistic allocation of resources for the campaign. |
8% |
10 |
Proper media and message for the Campaign Element: |
28% |
|
Total |
100% |
8. General Requirements and School Policies
General requirements
All coursework is governed by AAU’s academic rules. Students are expected to be familiar with the academic rules in the Academic Codex and Student Handbook and to maintain the highest standards of honesty and academic integrity in their work. Please see the AAU intranet for a summary of key policies regarding coursework.
Course specific requirements
There are no special requirements or deviations from AAU policies for this course.
Here is the course outline:
1. An Introduction to Integrated Marketing Communications
Feb 4 8:15am .. 11am
Why does Marketing Communication matter in today's competitive business landscape? We will explore how effective communication strategies, leveraging various media channels and promotional tools, contribute to achieving key marketing objectives. |
2. The Scope of Marketing Communications
Feb 11 8:15am .. 11am
Marketing communications plays a vital role in how organizations engage their audiences, convey value, and build relationships. This session introduces the foundational concepts of marketing communications, including its scope, purpose, and tasks, as well as the importance of context and engagement. We will explore how tools, media, and content come together to create impactful campaigns that inform, persuade, and differentiate. |
3. The Communication Process & Communication: Theory, Interactivity and Influencers
Feb 18 8:15am .. 11am
This session explores the communication process and its application to marketing communication. It introduces key theories, such as linear, interactional, and dialogic models, highlighting their relevance to modern marketing. The role of interactivity, influencers, and word-of-mouth communication in shaping consumer engagement is examined. We will gain insights into how relational communication fosters connections between brands and audiences, translating theory into actionable marketing practices. |
4. Integrated Marketing Communications (IMC)
Feb 25 8:15am .. 11am
This session focuses on Integrated Marketing Communications (IMC), exploring its importance in creating cohesive and consistent brand messaging across various channels and touchpoints. Key topics include the forces driving IMC, the integration of tools, media, and messages, and strategies for developing effective IMC programs. The main promotional tools (Advertising, Direct marketing, Personal Sales, Public Relations, and Sales Promotion) will be briefly discussed. We will learn how IMC ensures synergy between marketing efforts to enhance audience engagement and build substantial brand value. In-class IMC plotting activity. |
5. The Role of IMC in the Marketing Process & Marketing Communications: Strategies and Planning
Mar 4 8:15am .. 11am
WHAT are market segmentation, targeting, differentiation, and positioning (STDP), and HOW do they relate to Marketing Communications. (Another initial step before a proper Integrated Marketing Communications plan can be pre-planned.) Further, the topic explores the strategic and planning aspects of marketing communications. It introduces frameworks for developing effective strategies, including audience targeting, platform selection, and integration of communication tools. Students will learn how to align marketing communication plans with business objectives to achieve measurable results. |
6. Understanding How Marketing Communications Work: Models and Impact
Mar 11 8:15am .. 11am
This session explores how marketing communications work, presenting multiple interpretations rather than relying on a single perspective. Key approaches include sequential models, changing attitudes, shaping relationships, creating significant value, and cognitive processing. Students will learn how these models contribute to understanding the effectiveness of marketing communications and their role in engaging audiences, influencing behavior, and building brand relationships. |
7. Mid-Term Exam
Mar 18 8:15am .. 11am
The exam will cover the material discussed in the first six lectures and seminars, including key concepts, theories, and practical applications introduced during this period. |
8. Mid-Term Break
Mar 25
|
9. Traditional and Non-traditional Media Types & Media: Principles, Practice and Formats
Apr 1 8:15am .. 11am
This chapter examines the principles and practices of media in marketing communications, focusing on the classification and use of different media types. It covers traditional (linear) media like print, broadcast, and outdoor, as well as interactive platforms such as social media and search engine marketing. Students will explore how to select and combine media formats to effectively reach target audiences and achieve communication goals. Review for the midterm. |
10. Creative Brief and Consumer Insight & Content: Messages, Credibility and Creative Approaches
Apr 8 8:15am .. 11am
What is creativity, challenges, and pitfalls of creativity, developing creative messages in different media, how to write a creative brief. This chapter focuses on crafting effective marketing messages and leveraging creativity in communication. It explores the principles of message appeals, credibility, and creative approaches, including storytelling, user-generated content, and the creative process. Students will learn how to develop impactful content that resonates with audiences and aligns with strategic marketing objectives. |
11. Media Planning: Concepts and Practices
Apr 15 8:15am .. 11am
This chapter delves into the concepts and practices of media planning, focusing on strategies for effectively reaching and engaging target audiences. Key topics include reach, frequency, media mix optimization, and multichannel campaign planning. It also explores modern tools such as programmatic technologies and dashboards, emphasizing their role in monitoring, measuring, and optimizing media performance. Students will gain insights into creating cohesive and impactful media plans. |
12. Global Integrated Marketing Communications (GIMC) and Strategies: Exploring the Conversion Funnel
Apr 22 8:15am .. 11am
WHAT is GIMC? What are international marketing communication strategies? Case study. |
13. Building Resilient Brands Through Marketing Communications
Apr 29 8:15am .. 11am
This chapter focuses on the role of marketing communications in branding, highlighting how it builds brand equity and strengthens consumer relationships. Key topics include brand associations, personalities, ambassadors, and strategies for branding in both B2B and interactive environments. Students will explore how communication fosters intellectual and emotional connections to create strong, lasting brand identities. |
14. Overall semester wrap-up.
May 6 8:15am .. 11am
Last class discussion and summary of what we have learnt together. Group feedback for the final project. |
15. Students' Final Projects Presentations
May 13 8:15am .. 11am
In this final session, students will present their final projects, showcasing their creative and strategic approaches. The presentations will be followed by class discussions and peer feedback, allowing for constructive critique and shared learning. The session will conclude with a brief course evaluation to reflect on key takeaways and overall experiences. |